In this context the detailed example of Kendriya Bhandar in India. The price range in these stores could either be narrow, catering to a specific market segment, or it could be broad covering a large number of segments.
If the number of product categories is large, chances are that the range in each one of them would be smaller because of space constraints or else it may become too unwieldy.
Families make major purchases for the household during the weekend. It acts like a general partnership, but is clearly for a limited period of time or a single project. Retail firms can be classified into five heads on the basis of their respective operational structures: Classification of retailers on the basis of location is discussed below: A retail unit could be owned by: Successful when combined with other strategies.
The 7 main types of retailers are; Department Store — This type of retailer is often the most complex offering a wide range of products and can appear as a collection of smaller retail stores managed by one company.
Mail Order Retailing, sell by description.
Eliminate personal selling and store operations. Either cold calling, or calling on a lead.
Besides, retail businesses are extremely diverse and there are quite a few types of retail units. Supermarkets have significant buying power and therefore often retail goods at low prices.
Retailing makes products available when and where customers want to buy them. The store has a number of products, but stocks a limited variety of all these goods.
Organized retail stores are generally characterized by large, professionally managed store formats providing goods and services that appeal to customers, in an ambience that is conducive for shopping and provides a memorable experience to customers. In developing countries, these formats are slowly finding acceptance now.
The evolution of hypermarkets has resulted in wider and deeper product assortments for customers. Usually this is done in case of department and specialty stores and also at times, in discount stores. Some specialty stores have a very limited number of product categories typically one and the complete range in that category is available under one roof.CLASSIFICATION OF RETAIL OPERATIONS _____ ____ CLASSIFICATION OF RETAIL OPERATIONS OWNERSHIP Retailers can be broadly classified by form of ownership; independent, part of chain, or franchise outlet.
Retailers owned by a single person or partnership and not operated as part of a larger retail institution are independent retailers. Retail Organization and Classification of Retail Units Retail Organization The term retail organization refers to the basic format or structure of a retail business.
classification of retail operations OWNERSHIP Retailers can be broadly classified by form of ownership; independent, part of chain, or franchise outlet.
Retailers owned by a single person or partnership and not operated as part of a larger retail institution are independent retailers. Chapter 8 (retailing) Slide Outline• Classification of retails operations• Major types of retail operations• Non-store retailing• Franchising• Retail marketing strategy• Trends in retailingDHD 2 MKT Fundamental Of Marketing Classification of Retail OperationsA retail establishment can be classified according to a retail store that combines groceries and general merchandise goods with a wide range of services specialty discount store a retail store that offers a nearly complete selection of single-line merchandise and uses self-service, discount prices, high volume, and high turnover.
Read this article to learn about classification of retail store formats on the basis of product, price and location! Retailing is the set of activities related to the sale .Download